Lori Moshier is founder, owner and principal consultant of Novaetus, Inc., a marketing, sales, public relations and customer service consulting firm. She and has over 25 years experience in marketing and sales.

Prior to forming her consulting business, Lori worked as the National Sales and Marketing Manager for a Fortune 500 provider of home health and staffing services. In this position, Lori spearheaded the start-up of this firm’s health care staffing division. She has also worked as a Marketing Manager for a $4.5 billion dollar healthcare system with hospital and health care locations throughout the U.S.

With her strong background in marketing, Lori has helped many firms in the professional and health care field realize their revenue and sales goals. She has spoken at national conferences on marketing as a key note speaker. Lori now does marketing strategies and consulting work with a variety of businesses of all sizes, all in need of revenue and sales growth. Her marketing expertise includes applications in business to consumer and business to business situations.

Lori’s philosophy of marketing is founded on building a strong strategic message that emphasizes a company’s or a practice’s unique response to meeting their customer’s needs. She constructs comprehensive programs that start with the research and development of strategic marketing plans, includes the development and deployment of marketing tools such as brochures, advertisements, websites, and press releases, etc., and continues all the way through the sales training and tracking and the customer service process.

Lori has been married for over 16 years and has a son and three stepdaughters. She has served on the board of directors of several non-profit organizations including Deaf, Hearing and Sign Language Association, and the Metro Detroit Aging Coalition. She also served as a Trustee for a large research grant on Alzheimer’s through the University of Michigan and most recently participated on the Media Hosting Committee for Super Bowl XL. In 2005, she received a National Leadership Award through the National Republican Congressional Committee. She is a 1981 graduate of the University of Michigan with a degree in Economics.