Our success is built on a systematic, research driven approach that provides powerful strategies to clearly define the advantages of doing business with you.

Your Road Map to Success: Novaetus Helps Companies Develop Marketing Plans that Work

Your marketing plan is a step-by-step guide for your company's success. Unlike a business plan, which is meant to sell a company to investors, financial backers, or key management, marketing plans provide a “road map” for how a company engages and acquires customers and revenue.

Marketing plans can vary is size to over a 100 pages for very large companies, to 10 to 12 pages for smaller companies. They contain both strategic components - including market research and analysis – and tactical components, such as “Action Plans”. We find that most companies don’t need a bulky marketing plan. Having a written marketing plan that is reasonably easy for your company to execute is what is most important for ongoing success.

In these days of competitive business, it's hard to turn your attention to the big picture, especially those parts that aren't directly related to the daily operation. Don’t let a lack of perceived time interfere with development of your marketing plan.

You can't do a marketing plan without getting many people involved. No matter what your size, get feedback from all parts of your company: finance, manufacturing, personnel, supply and so on--in addition to marketing itself. If developing a marketing plan appears to be a daunting task…then seek outside help.

Novaetus Tips for Developing a Successful Marketing Plan

1. Put together your “Strategic Planning Team.” Involve employees from all departments in your company, not just marketing and sales as it will take all aspects of your company to make your marketing plan work.
2. Schedule a “Discovery Session” with your Strategic Planning Team. Make sure you plan ahead. Write down questions ahead of time that will stimulate conversations.
3. Do your Research. Survey your customers. Learn everything you reasonably can about what motivated them to buy, how long it took them to make a decision, where they went to get information about what you sell. Know what and who your competition is and what they offer.
4. Establish your Marketing Goals and Objectives: If your marketing plan is to be your company’s road map, you must have a destination! Make sure your goals are attainable.
5. Understand what your Unique Sales Proposition is. Every successful company offers something that is unique and valuable to the marketplace and to their customers. Know what that is and communicate that in all your marketing materials and sales encounters.
6. Develop your Action Plan. Have specific and realistic actions that are time-bound. It is best to create 90 day Action Plans and reevaluate with your strategic team every 90 days.
7. Measure your results. Anything worth doing is worth measuring! Decide how you will measure your results: revenue, new sales, new accounts, number of cases, number of inquiries…and make sure these factors support your goals. Then make sure you use this information to evaluate where you are according to your plan.

An effective marketing strategy helps companies focus their efforts on initiatives that are key to the success of their business. In times of rapid change, we need to have a strategic plan on which to base our tactical decisions

The strategic marketing plan should contain information on your marketing budget and contain actionable items and measures of success. It should be considered a “living document” and be easy for a company to execute, however large or small they are, and take into consideration available resources, including staff.

The most successful companies invariably have developed a strategic marketing plan, and consistently work their plan. Banks or lending institutions will insist on seeing a documented marketing plan before issuing a loan or extending credit.