Home Care Marketing
Certified Home Care Marketing Solutions
Build Patient Census and Increase Referral Sources!Although patient choice is supposed to trump professional referral, certified home care is driven by referrals from other healthcare providers, most notably hospital discharge planners, physicians and skilled nursing facilities. Having a strong marketing program geared towards engaging referral sources, building your relationship with them, and making them choose you as the their agency of choice is a tough proposition, but not an impossible one!
Novaetus has helped Certified or Home Health Agencies with:
- Marketing strategies and writing their marketing plan
- Developing collateral pieces
- Sales or liaison force training and development
- Developing specialty programs
- Physician and Hospital Marketing Campaigns
- Power point and CE program development
- Nurse and Therapist recruitment programs
- Websites development and search engine optimization strategies
- Public relations campaigns
Drive up your Private Duty or Non-medical Home Care Hours. Private Duty services rely as much on having a successful consumer as a referral marketing program. Novaetus private duty clients are supported by some of the most unique strategies in the industry to build hours and referral sources. Emphasis is made on successful lead generation - or in other words getting the phone to ring with legitimate inquiries for home care service and using strategies to successfully convert those inquiries to clients.
Novaetus has helped Private Duty or Non-Medical Home Care With:
- Developing their marketing strategies and writing their marketing plan
- Developing collateral pieces
- Developing advertisements
- Website development and search engine optimization strategies
- Inquiry management training
- Specialty program development
- Recruitment and retention
- Sales training and management