Push Hot Buttons to Generate Leads
Lead generation is a term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. All businesses need to have a consistent feed of leads. Successful lead generation depends on your ability to have a direct hit on your prospects needs, frustration, pain or passion – or in other words- their “hot buttons”- and getting them to take action by calling you or clicking on your on-line offer.
Lead generation can take on various marketing methodologies:
- Broadcast and Print Advertising
- Event or Trade Show marketing
- Seminar or Training
- Publicity and Public Relations
- Whitepapers or Product Literature
- Email marketing
- Web marketing (Search Engine Optimization or other Internet Media buying)
- Social media and online lead generation
- Cold Calls
Novaetus helps clients develop lead generators through a six step process:
Step 1: Prospect and Customer Discovery: In order to understand what drives customer’s to you , you must understand what is the underlying problem and frustration that they are trying to solve. Novaetus Discovery’s approach is to key in on these frustrations, as well as your company’s unique approach to providing a solution
Step 2: Methodology and budget development: Our Discovery process also investigates where clients go to find information about whatever you sell, and what key words they might choose to use on the internet to find your product or service.The Discovery session also uncovers how much a new customer or referral source is worth for your company. This information as well as your current marketing budget and your growth goals help to determine which of the methodologies listed above will offer your company the best return on investment.
Step 3: Content development: The key to succesful lead generation is interrupting your prospects with a direct hit to their “Hot Button”- and the key to this is having great headlines! Word choice is important…your customers tend to scan materials and respond only to that which is most interesting or compelling to them.
Step 4: Design: Once you have determined your methodology and written content, the marketing piece needs to be pulled together into an eyecatching and or professional design. In today’s competitve environment second rate marketing materials equate to a second rate company in the prospect’s eyes.
Step 5: Execution: Simply stated-you can have the greatest lead generating system, but if you don’t put it into practice, you will never see results. Novaetus helps you maintain your advertising and delivery schedules.
Step 6: Results measurment: All of your marketing should be viewed as an investment in your company. You need to know which marketing investments generates the best return for your company. Novaetus willhelp you to etablish a marketing metric dashboard
To see some examples of Novaetus work…click here.