Strategic Plan Development   Your strategic marketing plan takes the information you have gained through discovery and competitive research into a blueprint for successful sales and revenue growth.  The strategic marketing plan should contain information on your marketing budget and contain actionable items and measures of success.  It should be considered a “living document” and be easy for a company to execute, however large or small they are, and take into consideration available resources, including staff.   The most successful companies invariably have developed a strategic marketing plan, and consistently work their plan.  Banks or lending institutions will insist on seeing a documented marketing plan before issuing a loan or extending credit.   Novaetus has successfully helped many companies of different sizesdevelop their strategic marketing plans. The Three Musts of Increasing Your Customer Base for any Organization   You Must Distinguish Your Business From Your Competitors You Must Condition Customers and Prospects to Buy From You You Must Systemize Your Business