Sales Training and Support   Since many of the marketing tools we have developed are unique, we believe in training sales people on the concept behind a marketing piece, its proper use, and routinely accompany sales staff out in the field.  Beyond that, we have also provided more comprehensive sales support in the form of development of sales compensation packages, sales training in-services, assisted in hiring sales staff, and developed tools for management and monitoring sales staff success.   Novaetus incorporates the marketing theory of “Risk reduction” for prospects into sales activities, and teaches the concept of “advancing the sale” on each sales contact. The Three Musts of Increasing Your Customer Base for any Organization   You Must Distinguish Your Business From Your Competitors You Must Condition Customers and Prospects to Buy From You You Must Systemize Your Business